Lomnio or Realpad: a comparison for property developers

Both systems cover selling new homes from lead to handover. Lomnio also replaces the tools developers usually stack around their CRM, such as website analytics, newsletters, surveys, market analysis, appointment booking and chatbots. Everything is in one place.

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One system instead of many tools

In Lomnio, the CRM is the single source of truth. No moving data between tools: everything from your website to campaign results is in one place.

Instead of Google Analytics

For every lead you see which campaign it came from and which apartments it viewed on your website. Campaigns are measured all the way to the sold apartment.

Instead of Mailchimp

Send newsletters straight from Lomnio. Segments are built from CRM data, for example by deal stage or preferred layout.

Instead of SurveyMonkey

Send satisfaction and NPS surveys to buyers straight from Lomnio and see the results alongside the rest of your data.

Instead of Flatzone

The benchmark tracks prices, availability and sales velocity of competing projects in your area.

Instead of a chatbot

An AI agent on WhatsApp and a voice assistant answer prospects using your project information and book viewings.

Instead of Calendly

Prospects book viewings and buyers book handover dates based on your team’s real availability.

Lomnio and Realpad in one table

Information about Realpad comes from its public website realpadsoftware.com as of 2 November 2026. If anything is out of date, email us at hello@lomnio.com and we’ll correct it.

Area	Lomnio	Realpad
Website connection	A documented API, webhooks, and a facade map and location map as ready-made components.	An automatic website feed in a case study. No API documentation on its website. Source: realpadsoftware.com/cases
Building models and location map	Managed in Lomnio, nearby places included. The website shows them as a ready-made component.	Not mentioned on its public website. Source: realpadsoftware.com/inventory-management
Website display rules	For example whether to show the price of a reserved apartment, set in Lomnio for the whole project.	Mentions syncing unit status and prices to the website. Source: realpadsoftware.com/inventory-management
Bulk emails	Newsletters with segments straight from CRM data and statistics all the way to reservation.	Not mentioned on its public website. Source: realpadsoftware.com/crm-leads-management
Campaign evaluation	Campaign costs and cost per conversion all the way to the sold apartment.	Sources and campaigns tracked from first click to reservation. Source: realpadsoftware.com/crm-leads-management
AI	Next-step suggestions, follow-ups, call scripts, forecasts, a data assistant, a WhatsApp agent and a voice assistant.	No AI features mentioned on its public website. Source: realpadsoftware.com
Leasing	Residential and commercial leasing, including charges, utilities, rent roll and a tenant portal.	No leasing mentioned on its public website. Source: realpadsoftware.com/product
Market benchmark	Tracking prices, availability and sales velocity of competing projects.	Not mentioned on its public website. Source: realpadsoftware.com/inventory-management
Price	Predictable pricing based on portfolio size. Onboarding, support, the client portal and the SLA are included. We’ll walk you through it in a demo.	No price list on its website. Source: realpadsoftware.com

For developers who want everything in one system

Sales and leasing

If you sell some units and lease others, everything is in one system.

The website presents, the logic lives in Lomnio

Building models, the location map and nearby places are managed in Lomnio. That’s also where you set the rules, for example whether to show the price of a reserved apartment. The website simply reads them, so nothing is set up in two places.

Website and system from one team

Studio TEM builds websites for residential projects, so your website and sales system work together from day one.

Predictable pricing

You pay based on the size of your portfolio. Onboarding, support, the client portal and the SLA are included, with no hidden fees.

Switching from Realpad to Lomnio

Ready-made import

Lomnio has a Realpad import that moves units, clients and deals. It can be rolled back if needed.

Running in parallel

Realpad keeps running until Lomnio is fully in place. You switch when you’re ready.

We handle the migration

We take care of the import, setting up fields and stages, and training your team.

Frequently asked questions

Is this comparison up to date?

We checked the information about Realpad on its public website as of 2 November 2026. If anything has changed, email us at hello@lomnio.com and we’ll update the comparison.

Why keep website rules in the CRM rather than on the website?

When data and rules live in one place, you make a change once and it shows up everywhere: on the website, in offers and in reports. You make changes yourself in Lomnio, such as places on the map or how prices are shown, without contacting your web agency. If you need help, you have one contact: us. The website stays a simple presentation, so you lose nothing even if you change web agencies.

What if we need something Lomnio doesn’t have?

First we try to set it up: custom fields, stages, rules and automations cover most needs. If that isn’t enough, we build the feature for you quickly.

Do you charge extra for onboarding, support or the client portal?

No. The price depends on the size of your portfolio, and onboarding, support, the client portal and the SLA are all included. You know the total upfront, with no hidden fees.

Can we bring our Realpad history into Lomnio?

Yes. Lomnio has a ready-made Realpad import for units, clients and deals, and we handle the whole switch.

How long does switching from Realpad take?

Typically 1 to 3 weeks from demo to go-live, depending on the amount of data and number of projects.

We’ll show you Lomnio on your own projects

30 minutes, with no commitment at all. We walk through your sales process and show you how it would look in Lomnio, whether you sell apartments, lease them, or both.

Led by the founder, not a sales call center
We prepare the demo around your own projects
We’re happy to answer questions on migration and pricing

Prefer email? Write to us at hello@lomnio.com.